1 July 2022
Mind Your Business: Dadpreneur builds own luxury mattress brand to put sleep myths to rest
This entrepreneur has observed a huge gap in consumer knowledge and realised that the majority of consumers were often clouded by various marketing tactics and sleep myths that do more harm than good, misperceiving that as long as mattresses were sold by big corporations, they were of good quality.

Elvin Chong, Founder, Luxury Mattress Gallery (LMG) shares his experiences diving into the luxury bedding scene in Singapore.

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