11 May 2023
In the Spotlight: Are Chinese travellers ready to make a revenge comeback?
After nearly three years, China has finally reopened its borders. That also means the return of Chinese tourists, who will provide a boost to businesses, especially in neighbouring countries, that used to rely on them.
But will Chinese tourists make a revenge comeback?
Dr. Yong Chen, Professor of Marketing and Economics, EHL Hospitality Business School shares his views.

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