7 December 2023
Under the Radar: Why is Sasa making a comeback in Singapore?
Today we’re going to talk about Hong Kong’s biggest cosmetics chain. Make a guess – the chain is known for its pink-and-white shop front.
Does Sasa ring a bell? Founded in 1978, Hong-Kong-listed Sasa first launched in Singapore in 1997 and grew over the years to become the go-to place for make-up and personal care products in the early 2000s.
While it was positioned as a discount retailer, the firm’s diversified portfolio extends to over 9,000 products from over 600 international brands of skincare, fragrance, make-up, hair care and more.
A lot has changed in recent years with the entry of retailers such as Sephora and the boom in e-commerce, and the firm closed all 22 shops some three years ago.
But that’s just the start of a new chapter of Sasa’s journey in Singapore, as the firm is making a comeback with its new outlet at Jurong Point Shopping Centre today!
Question is – why is Sasa re-entering Singapore right now? What opportunities does it see in Singapore and what will it do differently to thrive in the lion city?
And how does Sasa assess its growth and expansion strategy at a group level with the global retail industry still reeling from the effects of COVID-19 pandemic curbs?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Danny Ho, Executive Director and Chief Financial Officer, Sa Sa International Holdings.

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