12 December 2022
Why It Matters: Research and Buying Decisions, how has the sea of information impacted buying decisions and what does this mean for businesses?
Convenience as well as the ability, thanks to mobile devices, to shop from anywhere may be driving factors for the increase in online shopping. However, as consumers spend more time online, the report also reveals a correlation between the growth in brand awareness and scrutiny in this competitive market.
Dan Slivjanovski, Chief Marketing Officer, DoubleVerify shares more on how the sea of information impact one’s buying decision and what it means for businesses.

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