23 August 2021
Why It Matters: DoubleVerify Global Insights Report 2021: APAC advertisers see lowest fraud rates globally
Digital ad fraud is any deliberate activity that prevents the proper delivery of ads to the intended audience, or in the intended place. Most commonly taking the form of bots, or domain spoofing, ad fraud thrives by siphoning off money from advertising transactions. Conrad Tallariti, Regional Vice President, DoubleVerify shares what ad verification is, what role it plays in the digital advertising ecosystem and factors that lead to good media quality.

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