28 November 2023
Why It Matters: Navigating through the rise of TikTok, how OTT and streaming services should adapt for future success
Social media platform TikTok has initiated a transformative shift in our media consumption habits, revolutionizing the way hyper-curated entertainment is delivered to users.
So how can OTT providers adapt to evolving consumer behaviour among the younger demographic?
Charley Thomas, Director of Solutions Engineering, Content Delivery & Cloud Computing Specialist, Edgio shares how OTTs can stand out amidst TikTok’s exponential growth.

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