28 December 2022
In the Spotlight: Why is it a double-edged sword for online merchants who do not prioritise customer experience
There are countless promotional sales events throughout the year, especially online, such as The Great Singapore Sale, Double Eleven, Black Friday and of course the holiday sales season.
But these can be a double-edged sword for online merchants.
In the Spotlight on Prime Time, Bharati Jagdish finds out why from Byron Fernandez, Group CIO, TDCX a New York Stock Exchange-listed digital customer experience solutions provider.
Produced and edited by Anthea Ng (nganthea@sph.com.sg)

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