5 September 2023
Under the Radar: Adecco on acquiring talent in the fast growing consumer market of ASEAN; Structural shifts in ASEAN economies and impact on staffing needs, talent acquisition strategy, training needs and pricing strategy; Growth trajectory for Adecco; Reshaping the future and driving innovation and sustainability through human capital creation
Acquiring talent in the fast growing consumer market of ASEAN – that’s what we are going to talk about in this segment today.
With over 5,100 branches across 60 countries around the world, our guest is leading workforce solutions company Adecco.
The Switzerland-based firm provides a comprehensive range of workforce solutions and consulting services which includes junior to mid-level talent acquisition, temporary staffing, outsourcing, as well as jobs training and reskilling.
The Fortune 500 company connects over 700,000 people with job opportunities that make the most out of their skills every given day.
Closer to home, Adecco has a strong presence in major markets within the ASEAN region, such as Singapore, Malaysia, Thailand and Vietnam. Take Singapore for instance, the Fortune 500 company established its presence in 1985 and currently helps over 1,400 people in new careers each year.
With ASEAN as a trade bloc being one of the top 5 economies in the world, what will this mean in terms of staffing needs and what growth opportunities does this present for Adecco?
How is the firm upskilling workers to navigate structural changes in major ASEAN economies? And how do such structural changes increase the value of a recruitment firm like Adecco?
On Under the Radar, Drive Time’s finance presenter posed these questions to Betul Genc, SVP and Head of ASEAN, Adecco.

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