16 June 2022
Is the metaverse marketing’s next big thing?
The emergence of metaverse is expected to gain a huge market opportunity. AR and VR are believed to soon get more investment from businesses in the coming years. In Singapore, metaverse has been explored by local brands. On SGExtra, Prime Time’s Timothy Go and Bharati Jagdish spoke with Benjamin Soubies, Managing Director, APAC & Japan of Talkwalker to find why the metaverse is marketing’s next big thing.

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18 April 2022
Why It Matters: Why brands are not connecting with their audiences
In today’s ever-evolving economy, it is crucial for brands to understand and connect with their consumers to drive real benefits, including increased sales and client retention especially as audiences become more unpredictable than ever. Benjamin Soubies, Managing Director, APAC & Japan, Talkwalker shares with us findings from Talkwalker's ‘Shape Tomorrow’ report, detailing conversations around 100 global brands and identifying what consumers expect brands to be working on.

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29 November 2021
Why It Matters: How meta verses will be the next consumer connection
A report by Talkwaker and HubSpot – tailored for markets worldwide – recently revealed the latest social media trends in seven languages. Benjamin Soubies, Managing Director, APAC & Japan, Talkwalker shares the key highlights from the report, along with how metaverses will be the next consumer connection in the marketing scene.

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