11 May 2023
Under the Radar: From a humble hawker stall in the 1940s to one of Singapore’s largest wholesalers of You Tiaos - You Tiao Man’s take on business transformation Importance of pivoting into a B2B and B2B2C model
At this time of the day we want to ask the question - what’s for afternoon tea.
We're asking this question because we’re talking to a company that sells a snack commonly paired with Kopi O or soybean milk.
Bingo if you’ve guessed Youtiao or Chinese fried dough sticks. Our guest for today is You Tiao Man, which had its humble beginnings in a hawker stall back in the 1940s.
That is, before its fourth generation owner transformed it into the multi-chain food manufacturer it is today.
The company is now one of the largest wholesalers of You Tiao to hotels, caterers, restaurants, food courts and hawkers in Singapore and began distributing to supermarkets in Singapore in 2021.
From a traditional hawker business into a B2B and B2B2C manufacturing brand, we want to find out how this process has been for You Tiao Man, and what’s next for the company.
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian sat down with Audrey Chew, Chief Executive Officer, You Tiao Man for more.

Download this podcast.