24 January 2022
Why It Matters: Global ad market sees record growth in 2021, what to expect in 2022
According to a report by WARC, new advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of Covid-19. Ad trade is on course to reach a value of US$1trn in 2025 with more than half of this money paid to just three companies, Alphabet, Meta and Amazon. Ashik Ashokan, APAC Advisory Lead, WARC shares some of the factors that led to the stronger growth for global advertising spending and the role of the current consumer behaviour on the growth of global advertising spendings.

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