4 December 2020
Twitter’s study finds the rise of shoppertainment
It was found that from January to August 2020, Twitter alone saw more than 1 billion Tweets from 37 million unique authors, around shopping globally. So how can local players take up this opportunity? And is shoppertainment here to stay? Arvinder Gujral, Managing Director, Southeast Asia, Twitter shares the significance of shoppertainment in Asia.

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