28 June 2021
Identifying the right influencers for a brand’s cause-related marketing campaign
It was found In a global study that 91 percent of consumers said they were likely to switch to a brand that supports a good cause, given similar price and quality. Arthur Altounian, Client Director, INCA APAC shares the positive impacts of cause marketing on brands and how brands can identify the right influencers for their cause-related marketing campaigns.

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9 November 2020
Marketing Monday: Influencer Fraud, the shady side of social media
A study on Instagram influencers in Singapore reveals that over 47 percent are using artificial methods to inflate statistics on the social network. Arthur Altounian, APAC Client Development Director, INCA shares how brands can spot a true influencer against a fraud and the consequences of influencer fraud.

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