26 August 2021
Why It Matters: TikTok predicts Shoppertainment will dominate purchase trends for mega sales season in Singapore
With the mega sales season fast approaching in Singapore, TikTok, the leading destination for short-form mobile videos, predicts that customers' need for shopping with brands that entertain them (a phenomenon termed as Shoppertainment) will dominate buying patterns in 2021. Arjun Sarwal, Head (Director) of SEA Regional Performance, TikTok how Covid-19 has fundamentally transformed the way consumers shop and how brands can begin to plan their sales and marketing strategies in line with consumers' shopping appetites.

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