26 September 2022
Why It Matters: AI overuse, are businesses relying too heavily on AI for PR measurement and monitoring?
In the media monitoring world, AI has been closely associated with assisting the platform in obtaining the right insights and information to help businesses in achieving their corporate goals. But is the industry relying too much on AI to do their job? Andrew Nicholls, Managing Director & Co-Founder, CARMA Asia shares his views.

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Listen To His Previous Podcasts:

25 April 2022
Why It Matters: Handling crisis management in the digital age
Communication, and data management are vital in a company to mitigate the devastating effects of crises. Organizations can get roped into larger, geopolitical and social issues, such as how Chelsea Football Club is stuck in a state of uncertainty as its owner faces heavy sanctions.
Andrew Nicholls, Managing Director & Co-Founder, CARMA Asia speaks to us about how brands and businesses can handle crisis management right in this digital era.

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20 September 2021
Why It Matters: Can media intelligence be a saviour for PR professionals?
As more brands and businesses switch to social media to keep up with change, there is now an imperative for PR professionals to measure returns on their campaigns differently. Andrew Nicholls, Managing Director & Co-Founder, CARMA Asia shares how they can take advantage of media intelligence to do so and what to expect for the future of the PR scene.

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19 November 2020
Singapore’s most prominent and favourable CEOs: How its an advantage to a business
According to CARMA ASIA’s annual CEO Brand Report, DBS, SIA, Wilmar and Singtel house Singapore’s most prominent and favourable CEOs. But what can a favourable CEO image do for a business, especially in times of crisis? Andrew Nicholls, Managing Director & Co-Founder, CARMA ASIA breaks down the findings from the report.

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