22 November 2021
Why It Matters: How brands should advertise against high-performance content
While brands constantly advertise against high performance content on YouTube, a survey conducted by TAG and BSI revealed that up to 82 percent of consumers worldwide will stop using brands who appear alongside the wrong content. Alex Littlejohn, Managing Director Asia-Pacific, Channel Factory shares how brands can pick the right content to advertise on, along with ways to avoid being remembered for the wrong reasons.

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