27 September 2024
Mind Your Business: How is Kele’s family tradition evolving to make pineapple tarts a national symbol?
In 1983, a small family bakery in Jurong West began crafting what would become one of Singapore's most beloved festive treats: pineapple tarts.
Over the decades, Kele has transformed from a humble confectionery into a modern brand, known for its high-quality pastries and innovative flavours.
Today, while maintaining its traditional recipes, Kele is on a mission to make its pineapple tarts a national symbol, blending Singapore’s rich culinary history with modern tastes.
Will Kele succeed in turning these iconic tarts into a symbol of Singapore on the global stage?
Here's our conversation with Adrian Ang, Managing Director and Co-Owner of Kele Singapore & Gordon Ang, Marketing Director and Co-Owner of Kele Singapore.
Presented by Emaad Akhtar
This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)
She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.
Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

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