19 November 2024
[SFF 2024 Special] Collaborations in Fintech with Visa and Heymax
Collaborations in the fintech sector are on the cards today, and with the year end holiday season very much in sight, why not talk about maximising your air miles through credit card spend?
Specifically, we want to talk about how Heymax, a startup aggregating consumers’ fragmented rewards, worked with digital payments leader Visa in rolling out new products and campaigns to customers throughout the course of the year.
In May this year, Heymax announced a new innovation called Card Maximiser, in partnership with Visa. Powered by the Visa Offers Platform, the feature aims to help consumers seamlessly track their spending and optimise credit card rewards.
More recently, Heymax and Visa in September came up with a sustainable travel campaign to double miles earned from MRT or bus rides using Visa-linked cards over the 9.9 period.
But what are the key learnings from such collaborative initiatives? What are the benefits of getting startups and industry leaders to team up and what made them decide to work together again? How far is collaboration the way to go in the fintech space?
As part of MONEY FM’s on the ground coverage of Singapore Fintech Festival 2024, Money Matters’ Finance Presenter Chua Tian Tian posed these questions to Adeline Kim, Country Manager for Singapore & Brunei at Visa, as well as Joe Lu, Co-founder & CEO of Heymax.

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