15 May 2023
Under the Radar: FUJIFILM Business Innovation Corporation Singapore’s CMO on its focus on data and the B2B market;Tapping the hybrid work phenomenon; Importance of providing Unified Communications solutions; FBICS’ first step towards Direct-to-Consumer market through LazMall flagship store
Our guest for today will certainly ring a bell, especially if you love to print out all your electronic documents. Drumrolls - we are talking about FUJIFILM Business Innovation Corporation, also formerly known as Fuji Xerox before a rebranding exercise done between 2020 and 2021.
From a copier printer company back in the early 1990s, FUJIFILM Business Innovation has now evolved to meet the demands of a digital economy. The firm’s portfolio now includes not only printing equipment, but also the manufacturing and sales of world-class workflow solutions.
In particular, FUJIFILM Innovation is setting its sights on the hybrid work phenomenon by offering document share services and electronic signatures.
Meanwhile, the company is also deepening its roots in its printer business. For one thing, FUJIFILM Business Innovation Singapore has taken its first step towards the Direct-to-Consumer market this year, by working with e-commerce platform Lazada to launch the brand’s first official LazMall flagship store in Singapore in March.
But really - what else can we look forward to as the company positions itself for the next bound of growth?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian finds more about the company’s priorities ahead with Adeline Goh, Chief Marketing Officer, FUJIFILM Business Innovation Singapore.

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