19 April 2023
Influence: Aaron Krause, Scrub Daddy CEO on turning down VC’s, scaling and working with Lori Greiner of Shark Tank
How do you take an idea and turn it into a company that brings US$670 million dollars in sales? What is the secret behind the Scrub Daddy company?
Why will you soon be able to get your hands on the smiley faced sponge at NTUC, Sheng Siong and other supermarkets bundled with Cif?
Michelle Martin meets the infectiously optimistic inventor and CEO of Scrub Daddy, Aaron Krause, to learn about his start-up success lessons, if he will ever take on investors apart from Shark Lori Greiner, and learn more about Scrub Daddy’s recent tie up with Unilever.

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