26 June 2019
Influence: Silvia Saliti, Head of Marketing & PR, APAC Automobili Lamborghini
While men make the bulk of supercar purchases, women influence about 85% of these purchases. Lamborghini has created a female advisory board selected internationally from among the most influential and representative individuals in business and culture, including executives from Google and Sony, and Michele Roberts - the first female president of the National Basketball Players Association. The supercar brand hopes that conversations fuelled by this advisory board will be able to help push for greater inclusivity for women and better cater to the needs of women in the workforce, as well as to discover how to better engage an expanding group of customers. Silvia Saliti, Head of Marketing & PR at APAC Automobili Lamborghini weighs in.

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