Influence: Muhammad Hafiz Bin Amran, Franchise Executive, Châteraisé Singapore
Châteraisé started in the 1950s with a shop measuring only 13m2 in Japan. It has since expanded to be the biggest confectionary manufacturer in Japan, with a yearly turnover of USD$450 million. With great emphasis on using only quality ingredients for all its cakes and confectionaries, Châteraisé uses a unique ‘farm factory’ operations model to ensure that its products are produced of top quality while staying affordably priced. Muhammad Hafiz Bin Amran, Franchise Executive of Châteraisé Singapore talks about the business here in Singapore and what are its expansion plans.

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