2 September 2024
Business How To: How to innovate a classic brand like Vaseline for today’s consumers?
In a market where staying relevant means constantly evolving, Vaseline realises the need to rebrand in an already competitive skincare space.
Having exhausted all methods of their iconic brand, they were in need of fresh ideas.
To achieve this, it has partnered with a brand innovation consultancy, leveraging their unique approach to scale their business.
What is this approach and how effective is it?
We explore how this strategic partnership is set to reshape the future of one of the world’s most iconic skincare brands with Mário Braz de Matos, Co-founder and Managing Partner, Flying Fish Lab & Richard Kohler, former Global Marketing Director for skincare at Vaseline and currently Founder of brand consultancy, The Better Alternative.
Presented by Emaad Akhtar
This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)
She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.
Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

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