28 November 2022
Why It Matters: Will data-driven marketing be more important than ever moving forward?
Consumption on online platforms has become ingrained in Southeast Asia. With consumer behaviour shifting firmly into the digital space, businesses must shift their operations and marketing into digital channels. However businesses that are just getting started with digitisation will be disappointed to learn that 57 percent of digital transformations fail to meet the initial goal that they set out to achieve.
Gibu Mathew, Vice President and General Manager in Asia-Pacific, Zoho Corp shares more.

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Listen to his previous podcasts:

26 March 2021
Mind Your Business: How can businesses maximise the use of AI technology for conversational marketing 
In Mind Your Business, Howie Lim speaks to Gibu Mathew, Vice President and General Manager for Asia Pacific at Zoho Corporation about the use of chatbots to engage with customers more effectively, beyond customer support.

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22 January 2021
How businesses can leverage on CRM technology to trigger a transformation in customer experience
The Customer relationship management tech market is currently one of the fastest-growing industries, projected to grow at a rate of over 14 percent from 2020 to 2027, driven by consumer demand for better customer service, automated engagement and more nuanced customer experiences. So how can businesses take advantage of CRM tech to transform their customer experience? Gibu Mathew, VP & GM, APAC, Zoho Corporation shares more.

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28 May 2020
Influence: Real Time Collaboration Tech tools and the New Normal
Michelle Martin speaks to Gibu Mathew, VP and GM for the Asia Pacific for Zoho Corporation to discuss security in team collaboration, the new norm of remote work environments and managing a business from a cloud.

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Data Analytics Is The Game Changer For SMEs
The economies of ASEAN’s member states are dominated by small and medium enterprises. And as one of the fastest growing regions in the world, small and medium businesses have an important window of opportunity to increase their competitiveness if they are to survive and grow in a highly competitive marketplace. Data analytics can be that dividing factor. We speak to Gibu Mathew, Vice President, and GM, Asia Pacific, Zoho Corp.

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