20 March 2024
Under the Radar: Chipsafer’s quest to trace livestock and prevent, disease and Cattle theft
Improving the safety and security of livestock herds by ensuring traceability across the animal’s lifecycle. That is what we’re talking about.
Founded in 2013, our guest is Chipsafer, an internet-of-things company that offers real-time Cattle tracking solutions that captures useful data such as the current and historic health, the behaviour and the transaction information of livestock.
By understanding where animals are, how they are feeding, and how they are behaving, Chipsafer says farmers can isolate issues and prevent catastrophic loss of livestock due to disease outbreaks.
It could also better increase the efficiency and sustainability of operations. Aside from that, the firm also aims to tackle the issue of cattle theft, an issue prevalent in markets such as Kenya given that many farmers rear their animals in open-ranges that are susceptible to rustling.
With Markets and Markets estimating the agriculture internet to grow from US$11.4 billion in 2021 to US$18.1 billion by 2026, at a CAGR of 9.6 per cent during the forecast period (of 2021 to 2026), what opportunities does Chipsafer see in the space?
And are they mostly located within agricultural-based economies and can Chipsafer’s solutions be adapted for modern farmers within Asia?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Victoria Alonsoperez, Founder & CEO, Chipsafer.

Download this podcast.