12 March 2024
Why It Matters: Getting into the minds of Singaporean gamers
How big is the gaming market here in Singapore? Omnicom Media Group Asia Pacific’s latest research titled ‘Unlocking Gamers in Asia Pacific’ has found that not all Singaporean gamers identify with the label ‘gamer’.
But despite that, Singaporean gamers have a high propensity to spend, with 56 percent spending approximately $14 and above in a month on games, surpassing the APAC average of 49 percent.
Anna Lissa Bantigue, Insights and Enablement Manager, Omnicom Media Group Asia Pacific tells us more about the findings from this study.

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