8 March 2024
Under the Radar: IWD Special - Zora Health on the intricacies behind bridging the fragmented fertility services market
One in every six people. That’s the estimated odds of infertility among people of reproductive age worldwide.
But it appears that the fertility services market is highly complex with segments such as egg and embryo banking, frozen non-donor, and fresh donor fertility treatment.
Not only that, the market is also highly fragmented, with a large number of small players. In fact, Research and Markets said the top ten competitors in the market made up just 6.26% of the total market in 2020.
What that means is that it is tough for someone seeking fertility treatment to know which player to reach out to, how to kickstart the process, and how to compare prices and services across players.
And that is exactly the problem that our guest for today aims to solve. Launched in 2023, Zora Health prides itself as the first-of-its-kind fertility care and financing platform that increases the accessibility and affordability of treatment.
Through its partner fertility care providers, Zora Health offers a comprehensive suite of solutions including consultation services, fertility testing, egg freezing and in-vitro fertilisation. It also supports corporate clients through providing fertility education workshops.
But what is the firm’s business model exactly and what are the intricacies involved in operating a fertility-related platform?
Meanwhile, Zora Health is backed by VC firm Antler. It also recently secured S$1 million in funding from noteable angel investors such as the Founding CMO of Grab Cheryl Goh, CEO of Nium Prajit Nanu, and ex-COO of Pitch.com Asa Liden.
What is worthy of note is that female investors made up 55% of the investor lineup.
A number of big questions here – what is the strategic value provided by this group of investors? What do the runway, the growth opportunities and near-term ROI look like for the firm? And when does Zora Health intend to bring in more corporate investors?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Anna Haotanto, Founder & CEO, Zora Health.

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Listen To His Previous Podcasts:

29 February 2024
Money and Me: Zora Health and Anna Haotanto on the million dollar fundraise and an e-commerce model to help alleviate infertility
How can start-ups like Zora Health women in Singapore and around the globe, preserve the scarce asset of fertility? Michelle Martin finds out with Anna Haotanto, CEO and Founder, Zora Health.

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