15 February 2024
The Sound Zone: Creative gets personal on custom-fit audio with AI
Conventional headphones have never been able to provide natural sounds. Singapore's Creative Technology says its cutting-edge Super X-fi offers an audio experience that is as good as the real thing by recreating what our brain has learnt and expects. Product Manager Francis Gooh shares more about the successor to Creative's world-renowned Sound Blaster technology which aims to custom fit audio through a sophisticated head and ear mapping process using AI.

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