29 January 2024
Why It Matters: Livestream selling, is it here to stay?
Are you addicted to watching livestream selling? Well, move over, Gen Z and millennial influencers because those in the Gen X category and jumping onto the bandwagon as well. And on Shopee Live, they have retailers who are in the late 40s and 50s! So does this mean this trend is here to stay?
Chua Kel Jin, Director, Shopee Singapore shares more.

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