19 February 2024
Why It Matters: The transformative impact of AI in customer engagement
In today’s ultra-demanding marketplace, consumers expect more. But organisations often struggle to meet their demands. And when it comes to communication, a frustrating experience can be the difference between a sale and a disgruntled ex-customer.
So how can companies better serve customers, boost the experience, and separate from the pack? Kate Liew, Senior Marketing Director, APAC explains.

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8 January 2024
Why It Matters: APAC’s growing marketing trends, adapting to digital consumer’s needs
AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more.
But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years?
Kate Liew, Senior Marketing Director, APAC, Vonage explains.

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