16 August 2024
The Sound Zone: Why the AT-ART1000X is Audio-Technica's most advanced vinyl cartridge
Vinyl listening is hugely popular despite the high cost of the media, the initial investment of a turntable and a solid setup that can stand the test of time. For those in the know, in the world of vinyl record players, cartridges are the unsung heroes, often referred to as the "needles" or "diamonds" of the setup.
Japanese brand Audio-Technica, maker of vinyl cartridges for 60 years, has recently unveiled its most advanced vinyl cartridge ever, the AT-ART1000X. The direct power stereo moving coil cartridge comes with a price tag that reflects its high-end status. It features hand-wound rectangular coils, and promises "an unparalleled analogue music listening experience."
Teng Shao Kai, Managing Director, Audio-Technica (Southeast Asia) tells you what you need to know about vinyl cartridges and why the AT-ART1000X is the new standard of vinyl excellence.

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Listen To His Previous Podcasts:

4 January 2024
The Sound Zone: Audio-Technica's iconic Sound Burger. A turntable for Gen Zers?
Audio-Technica recently thrown its hat into the ring of wireless earbuds, and re-released its iconic Sound Burger turntable 40 years after it originally launched. In the second part of a 2-part interview, Teng Shao Kai, Managing Director of Audio-Technica (S.E.A) Pte Ltd waxes lyrical about the portable record player, refreshed with modern features and new colours, and the focus on a younger generation of vinyl music lovers.

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28 December 2023
The Sound Zone: Fancy owning a piece of audio heaven for $114k?
Hailed by reviewers as a work of art, Audio-Technica's new flagship tube headphone amp is enjoying roaring success. At $113,888, Narukami, (god of thunder in traditional Japanese culture) is part of Audio-Technica's high-end high-fidelity artisan products. Made exclusively in Japan, only 10 were in the market and at least three were snapped up in Singapore. In the first of a two-part interview, The Sound Zone chats with Teng Shao Kai, Managing Director of Audio-Technica (S.E.A) to find out more about its latest professional and high-end offerings.

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