31 October 2023
Under the Radar: Spaghetti, macaroni, fettuccine and linguine - Barilla on the side of the pasta business you might not know
Spaghetti, macaroni, fettuccine and linguine and you get it.
Pasta is a favourite when it comes to dinner choices but did you know that the global pasta market is actually worth some US$45 billion in 2022?
In fact, Fortune Business Insights projects the figure to reach US$68.97 billion by 2030, representing a compound annual growth rate of 5.26% during the forecast period of 2023 to 2030.
But how does a pasta manufacturer work, and what are the intricacies when it comes to operating a company that is reliant on commodities such as wheat?
Well, let’s pose these questions to our guest for today. Established in 1877, Barilla is an Italian family-owned food company that is now present in over 100 countries.
The firm is a world leader in the markets of pasta and ready-to-use sauces in continental Europe and is widely recognised as a symbol of Italian know-how.
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Federico Vescovi, Asia Pacific President, Barilla.

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