Ivan Cheong, FATfreq
Ivan Cheong, FATfreq
16 October 2023
Culture Club: ‘Being local’ as a competitive edge, gaining the favour of local artists
Generations ago, the only option people really had for shopping was to buy local. But as the world becomes ‘smaller’, international brands are more easily available. But buying locally is touted as the best way to be environmentally friendly while supporting local communities at the same time.
Ivan Cheong, Chief of Business, Co-Founder, FATfreq shares with us how ‘being local’ has been an advantage for them.
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