25 Apr 2019
More Accurate Ways To Nurture Brand Loyalty
Companies and brands spend billions of dollars to encourage consumer-brand relationships, yet many of them do so without a good understanding of their activities. A study by Nanyang Business School finds that on average, a 1% increase in brand relationship investment is associated with a .44% improvement in customer brand loyalty, obviously lucrative and rewarding if done well. Assistant Professor Mansur Khamitov from NTU talks us through the findings and what companies can do better to nurture and grow that brand-consumer relationship.

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3 Apr 2019
Has Cash Been 'Dethroned' As King?
The now-popular “cash diet” hails that paying in cash is more painful psychologically than via credit cards, which in turn helps people save more. A study by NBS finds that paradoxically cash can sometimes backfire and cause people to save less and forego lucrative financial opportunities. Has cash really been dethroned? Asst Prof Mansur Khamitov, NTU.

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