7 July 2023
Culture Club: The power of brand collaborations - The LEGO Group lights up Orchard Road with a LEGO BTS Dynamite experience
The LEGO Group has collaborated with many brands around the world to attract different demographics with different interests. It's most recent one is the LEGO BTS Dynamite experience pop-up in Orchard Road. New innovations and ideas is not only something LEGO promotes in their consumers, but is also vital for workers to help grow their brand.
We speak to Rohan Mathur, Marketing Director of SEA, The LEGO Group more about this.

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