21 June 2023
Under the Radar: UNIQLO Singapore on the unification of the entire clothes-making process; Autonomy of individual stores; Global fashion market to reach US$283b by 2030; How basic designs help in expanding customer base; Rising rents vs expansion plans
Today we’re going to talk about a fashion brand or company that would come to mind when we mention the phrase ‘heat-tech’.
Bingo if you guessed UNIQLO! With over 2,400 stores in 25 markets including Japan, UNIQLO is the largest of eight brands in the Fast Retailing Group, which is one of the world’s largest apparel retail companies.
The company attributes its success to unifying the entire clothes making process, from planning and design to producing, distributing and retailing. But how does it work in reality and what kind of activities are centralised versus managed by individual stores?
Speaking of designs, how have UNIQLO’s basic designs and focus on comfort widened the company’s customer base, especially in Singapore?
And with rents of prime spaces on the rise– what will this mean for UNIQLO Singapore when it comes to store expansion?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian posed these questions to Joey Tong, Store Development Director at UNIQLO Singapore.

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