20 March 2023
Why It Matters: What Gen Z and millennials want from the metaverse
The metaverse has captivated the interest of both organisations investing in it and consumers who crave more immersive and personalised experiences.
Its growing popularity has sparked waves of innovation and creativity in the development of the next generation of the internet.
Zoe Cocker, Director, Yahoo Creative Studio and Premium Sales explains why there is still so much to learn about what consumers truly understand, expect and want from the metaverse.

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