16 March 2023
Culture Club: Kopitiam’s transition to a fully digital loyalty programme
If you own a physical Kopitiam card, you would have heard that the cards will transition to the FairPrice app. And to help patrons with the transition, Kopitiam have deployed more than 80 digital buddies at 15 high-volume outlets from March to June to help patrons transition from physical Kopitiam cards to the FairPrice app.
Pauline Png, Head, Customer Experience and Marketing (Food services), FairPrice Group shares more on how the Group is helping patrons with the transition.

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