16 February 2023
Under the Radar: Learning Business Mandarin through 10-minute in-app courses - Edutech startup Bluente’s quest to get executives around the language barrier and jargons in areas such as law and finance
Have you ever tried picking up a foreign language? And if so, are you still using it?
According to a report by TechRepublic, citing data from FlexJobs, there were over 1,700 bilingual remote jobs listed as at early 2021, which is a 30% increase from the figure in February 2020. And it seems like job demand for bilingual speakers is on the rise as the world becomes increasingly globalised.
Question is - how do we master a new language? And how do we get ourselves familiarised with some of the jargons used in professions such as law and finance?
Well, one startup in Singapore is aiming to address that. It crafted a business language app to provide professionals with contents and tools to operate proficiently in Business Mandarin.
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian sat down with Daphne Tay, CEO and Co-Founder of Bluente to find out more about Bluente’s value proposition, funding situation and expansion plans.

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