12 January 2023
In the Spotlight: What is retail media and why is it important for marketers in 2023?
Southeast Asia has seen a burgeoning retail media growth with giants such as Shopee and Tokopedia.
But with the bumper shopping days quarter over, such as 10.10, 11.11, 12.12 sales, and a looming recession, what can marketplaces and retailers do to power the next stage of growth?
The answer may just lie in retail media.
But what exactly is retail media, what is the strategy that marketers should look at?
In the Spotlight on Prime Time, Timothy Go and Bharati Jagdish speak with Junho Lee, Head of Retail Media Platform (RMP) Business, SEA & ANZ, Moloco to find out more about retail media.

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