9 January 2023
Why It Matters: What the future holds for social commerce
Long-term opportunities in e-commerce have sprouted as user time on social platforms significantly accelerated during the Covid-19 pandemic. Since then, social platforms have matured and are capturing a greater share of the economic value. For example, nearly 15 per cent of Singapore’s e-commerce can be attributed to commerce on social platforms.
Simon Torring, Co-Founder, Cube Asia gives us an in-depth look at how brands can effectively tap and scale up on social commerce and if it’s a viable channel for their business.

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