28 November 2023
Under the Radar: From Bak Chor Mee to Popeyes - Fei Siong on its foray into the fast food industry and on revamping the fast food brand
Fei Siong Group is perhaps most famously known for its brands of bak chor mee or minced meat noodles.
After all, the company that started in 1995, has since grown to become a casual dining and quick service restaurant company with over 150 outlets across 19 brands, with most of them serving your typical hawker fare.
But do you know Fei Siong actually operates the Popeyes chain of restaurants in Singapore?
In fact, the firm inked an exclusive franchise deal with Popeyes Louisiana Kitchen Asia-Pacific in 2022 to develop and run new Popeyes in Singapore.
Popeyes Louisiana Kitchen Asia-Pacific, for context, is owned by Restaurant Brands International or the company behind Burger King and Tim Hortons.
The agreement marks Fei Siong Group’s first venture into the fried chicken quick service restaurant industry. Question is, why did Fei Siong decide to make its foray into the fast food business?
Meanwhile, the firm said it plans to “refresh and modernise” Popeyes outlets across Singapore by revamping storefronts, introducing new menu items and adjusting recipes to better suit the Asian palate. But what can we expect on this front?
Also, Fei Siong Group is also looking to have 50 outlets in Singapore within the next 10 years, but what is the basis behind the expansion plan?
On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Jedrick Tan, CEO, Fei Siong Fast Food (Popeyes PL Singapore).

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14 October 2022
Mind Your Business: Fei Siong Group takes over Popeyes in Singapore
Do you remember heading to Changi Airport just for Popeyes? While there are a few outlets now in Singapore, it looks like we will be seeing more of Popeyes in the coming years!  F&B operator Fei Siong Group has recently snagged an exclusive franchise deal to take over the operations of the fried-chicken chain in Singapore. Jedrick Tan, Senior Vice President, Group Strategy & Business Development, Fei Siong Group shares the company's plans for Popeyes.

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