29 August 2022
Why It Matters: The role of CMOs in a customer-centric market
Customers today are digitally empowered and better informed than ever before and as such, it has become imperative for CMOs and their teams to vigilantly interpret buyers’ needs and transform them into a cohesive experience across all brand touchpoints and enterprise departments. Matt Preschern, Chief Marketing and Demand Generation Officer, NTT tells us why the role of a CMO is more important than ever now.

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