25 July 2022
Why It Matters: DV to decarbonize media and advertising with new carbon emissions measurement offering
DoubleVerify recently announced that it is rolling out a first-of-its-kind tool to measure advertisers’ carbon footprint. Since digital advertising is a deceptively carbon intensive space, how can one use such tools to minimise carbon footprint when planning a digital advertising campaign?

Jordan Khoo, APAC Managing Director, DoubleVerify tells us about their latest innovation and more.

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