6 June 2022
Why It Matters: The future of consumer-brand relationships in the metaverse
For businesses, understanding and knowing how to make use of the metaverse would help in analysing consumer behaviour. It can help capture more specific data points to further personalize the consumer market to adhere to different and more precise demographics.

We speak to Saurabh Madan, Vice President and General Manager, SEA, ANZ and Japan, MoEngage more about this.

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