Iris Tan, Authica Jewellery
Iris Tan, Authica Jewellery
27 May 2022
Mind Your Business: Authica’s unique customer journey experience
Instead of mining diamonds, growing them in the lab seems to be the new cost efficient and sustainable method of producing them. Yet, many are skeptical about this method, questioning its authenticity.
We speak to Iris Tan, Co-founder, Authica Jewellery about how she plans to educate more customers on how these lab-grown diamonds still do maintain the same quality as a mined diamond along with its other benefits.
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