4 April 2022
Why It Matters: Livestream phenomenon in Southeast Asia, will it still work in a post Covid-19 world?
Live commerce has undoubtedly marked the opening of a new chapter in sales, having established itself as a fixture in sales campaigns and more broadly, a reliable digital tool for boosting customer engagement and sales. Samuel Vanel, Vice President, Product & Services APAC, INCA shares some of the live commerce trends to follow in 2022 and what this next wave of the e-commerce revolution can do to stay relevant in a post-Covid-19 world.

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