28 March 2022
Why It Matters: Navigating Key Market Trends in Asia, how brands can do it right
To better provide marketers and business leaders with a comprehensive analysis into the market forces in play, data and artificial intelligence company ADA has released their latest MarTech Asia Report covering various sectors. Yak Yih Cheng, Regional Head of Consulting, Marketing Technology Practice, ADA shares how businesses and marketers can accurately navigate key market trends in the region, and some of the best practices brands can adopt to optimise omnichannel and marketing performances.

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