16 March 2022
Sustainable Singapore: Lab-grown meat more accepted in Singapore than US, motivated by 'kiasu-ism'
The Singapore Management University has published a study, "A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States".
On Sustainable Singapore, Prime Time’s Timothy Go spoke to Associate Professor of Communication Management (Practice), Mark Chong and Associate Professor of Psychology, Angela Leung at SMU about to find out more about the study.

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