14 February 2022
Why It Matters: Measuring brand's ESG effort by using media intelligence
Consumers are becoming more aware of the sustainability and ethical issues associated with the products and brands with which they interact on a daily basis.  The recent COP26 summit also highlighted the magnitude of the environmental crisis, and people are now looking to businesses and leaders to make meaningful changes. Khali Sakkas, Head of Insight, CARMA Asia shares how brands can measure their ESG performance in real time against competitors, stakeholders, and other investments in order to meet business and sustainability objectives

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